The King is dead! Nope, not Elvis, the Burger King mascot; that creepy, mute guy with the molded plastic face in the commercials.
While noshing on edamame and Crystal Lite at lunch today I was surfing the net and visited a favorite local website, Desert Living Today (www.desertlivingtoday.com) and read an article that Burger King (referred to by comedian Dane Cook as the BK Lounge) was trying to appeal to a new demographic by revamping its menu to appear more healthy. I say appear because they’re adding avocado to the Whopper. Yup, that’s their big plan. Oh and Swiss cheese and bacon. I can hear dieters lining up now! By ending the king’s reign, which is associated with unhealthy hamburgers, the BK Lounge is looking to get customers away from their bowl of air and glass of diet water and belly up to their counters for Whopper with bacon and Swiss. Is the addition of the avocado balance it out the way a diet pop balances out a regular Whopper with cheese?
BK’s website doesn’t have the nutritional data posted yet so I had look at the original Whopper’s data. Don’t get me wrong, I’m a fan of the flame-broiled goodness but something is rotten in the state of the BK empire when adding naturally salty accoutrements is the plan for getting more health-conscious customers in their door. And it better be a big door because at 51g of carbs and 980mg of salt… well it just boggles the mind to think what the new numbers will look like with these added items. Speculation on Desert Living puts this ‘healthy alternative’ at 1400mg of salt. My arteries slammed shut as I typed that. So not only is the King dead, I will be too if I listen to a fast food place for my dietary needs.
After that laughable nod to healthy eating, I received an email from azcentral (www.azcentral.com) for an article entitled High salt, low exercise bad for the brain. The study conducted by the University of Toronto stated ‘one teaspoon of salt is equal to 2,000 milligrams. Low and medium sodium intake were defined as not exceeding 2,263 and 3,090 milligrams respectively’. I’m thinking (as best I can with all this excess salt I lug around like a pack mule) that one ‘healthy’ Whopper would definitely help reach that maximum. I try to keep my sodium intake under 1,000mg daily and still I’m puffy!
But wait, I hear you say. April, there’s Subway! It worked for Jared! Eat Fresh and all that. I took a quick peek at Subway’s nutritional information and found the item with the lowest sodium count is the 6 inch Orchard Chicken Salad sandwich at 560mg. Add 54g of carbs and that’s out of my league because I try to keep the carb count under 30g. Though I’m not ashamed to say I pine for the 6 inch Italian B.M.T with 1,500mg of salt and 47g of carbs. Haven’t had one in years, but at night I curl up in the fetal position and sniff the discarded wrapper from those who do partake.
Occasionally I’ll venture to Pei Wei for the Vietnamese salad rolls which have nothing but fresh veggies and steamed chicken in them. I’ve even gotten a feeling of superiority as I wait to place my order and hear others asking for the Mongolian Beef with white rice. The fools! I’ve thought in a haughty tone. Their meal is 1,220mg of salt! And then I took a look at my beloved salad rolls. 480mg because the chicken is injected with a salty broth to make it tastier. And that revelation is what leads me to sit at my desk daily, consuming mixed field greens and not much else.
So today’s lie is quite easy: fast food restaurants will continue to strive for dieters dollars by offering only top notch choices that meet (or meat) said dieters needs.